Penelope Trunk

5 tips for personal stories in blog posts

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What kinds of personal stories should you share in a blog post? It’s a tough call. You want to be honest and real—authentic. And in some niches, like personal development, readers want you to get personal. They want to know how you lost 100 pounds, how you’re paying off debt, or how you finally found … Read more

Writer’s Voice: What it is and how to develop yours

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Once upon a time, I was an assistant chef. I worked at a small but busy restaurant with the head chef, a few helpers, dishwashers, and about a dozen servers. For breaks and meals, everyone kicked back in a little storage room just off the kitchen. A big table and folding chairs made it our … Read more